SEO Services
Organic search should create demand, not just prettier reports.
If Google brought you here, you are already looking at the kind of proof I prefer.
I work directly with businesses that want organic search to create something useful: qualified enquiries, sales conversations, orders, and a stronger pipeline of people already looking for what they sell.
Not a monthly report full of arrows. Not a handover from sales to an account manager to someone you never meet.
SathminaSEO is my independent SEO service. I handle the strategy, priorities and SEO direction myself — working with businesses in Sri Lanka and internationally.
Sathmina Dissanayake
Strategy, execution & reporting
Client evidence
A page moving from position eight to position three can be useful. A traffic graph climbing month after month can be useful too.
But neither one means much if the people arriving are not the right people, or they leave without doing anything.
This is the difference I care about: search becoming commercial demand.
A Sri Lankan exporter received its first wholesale enquiry from international distributors through organic search.
What matters: the business was not chasing that conversation. The buyer found them.
An export-focused business began receiving a steadier flow of buyer-ready enquiries from search.
What matters: not more clicks. More conversations with people who were already looking for the product.
A newly published product listing generated its first bulk order in less than ten hours.
What matters: the page did not exist to fill a content calendar. It existed to be found by the right buyer.
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One connected engagement
SEO services should not be sold as a bundle of disconnected tasks. A technical issue can stop a strong page from ranking. Weak page structure can waste good content. More traffic from the wrong searches can make a dashboard look healthy while the business sees no difference.
That is why retained SEO with me is one connected engagement. I diagnose what is limiting growth, decide what matters first, and work through the strategy, technical foundations, commercial pages, content direction and authority signals needed to change it.
You are not buying a monthly list of SEO chores. You are buying someone to take responsibility for where your website is going.
Major development work, large-scale content production, design, or specialist work may need separate scope. I will tell you that before it becomes an unexpected cost.
The full toolbox
An ongoing SEO partnership is not a pre-packed checklist. It is not “four blogs, ten backlinks and a report” because those numbers look tidy in a proposal.
Every serious SEO programme needs strategy, research, technical work, stronger pages, content, authority and reporting. The difference is not whether those things matter. They do.
The difference is deciding what your business needs first, what can wait, and what will actually create movement instead of just filling a monthly report.
The list below is the full toolbox I bring into an SEO engagement. Not every item will be the priority every month — but every item is available when the strategy calls for it.
I help define what SEO needs to achieve for your business, what success should look like, and where the real opportunity sits. That can mean guiding your in-house team or taking ownership of the wider SEO direction myself.
Before creating pages or forecasting results, I look at what people search for, what competitors are winning with, and where there is genuine commercial opportunity. No wild estimates. No search-volume theatre.
I investigate the technical issues that stop search engines from discovering, crawling, rendering and indexing your pages properly. Then I turn the findings into prioritised fixes your developer can understand and implement.
This is how your website becomes easier for both people and search engines to understand. I work on page structure, headings, internal links, keyword targeting, schema, migrations, duplicate-content risks and the commercial paths through your site.
For ecommerce businesses, the work goes beyond product descriptions. I improve the category structure, collection pages, filters, product discovery and commercial pages that help ready-to-buy customers find what they need.
For businesses competing in a location or service area, I work on Google Business Profile visibility, local relevance, reviews, service pages and the trust signals that make people comfortable contacting you.
When you are selling across borders, the website needs to make sense to different markets, not just translate words. I help shape the targeting, content priorities, technical setup and search strategy for the countries you want to grow in.
Content is not there to keep a blog active. I plan and improve the pages, articles, category content and commercial assets your customers need before they enquire, buy or trust you. Useful coverage of real demand — not publishing for the sake of it.
Links still matter because they are part of how search engines assess credibility and relevance. I earn the right authority signals through useful content, relevant placements, digital assets and legitimate relationship work. Not automated links. Not thousands of rubbish domains.
Sometimes the right answer is not another page on your own website. It is getting the right people, publications, websites or industry voices talking about the work you are doing. I use outreach and digital PR where it creates real authority and commercial relevance.
Generative Engine Optimisation (GEO) helps AI-led search systems understand what your business does, when your information is useful, and why it is credible. Not a secret replacement for SEO — stronger technical foundations, clearer entities, better original information and proof that stands up when search becomes an answer.
Google still matters. But your customers may also research through Maps, AI search, video platforms, social search and industry-specific spaces. I look at where your buyers actually search and make sure your brand is visible in the places that matter — not everywhere just because a slide says so.
SEO does not end when someone lands on your website. I look at what happens next: whether the page answers the right question, whether the offer is clear, whether the proof is strong enough, whether forms create friction, and whether visitors have a reason to act.
A sudden loss in visibility is not always a “Google update problem.” I investigate technical failures, lost pages, poor migrations, indexing issues, legacy spam, content-quality problems and manual-action risks before recommending a recovery plan.
Every month, you should know what changed, why it mattered, what is waiting on implementation, and what happens next. Rankings and traffic are useful signals — but the measures that matter most are qualified leads, enquiries, sales conversations, orders and revenue where it can be tracked.
Reviews & recognition
“I've had the pleasure of working with Sathmina, and his impact on SEO strategy has been outstanding. His communication skills are exceptional — he always ensures clarity, making it easy to stay aligned without repetitive discussions. His reports are consistently detailed and insightful.”
“He really helped me out with my client's technical SEO, especially on Shopify. We saw some great growth on the site. If you're looking for a SEO specialist with solid tech knowledge, I highly recommend him.”
“Outstanding SEO results by Sathmina! Ranking on Google's first page locally in the UK. Brilliant work!”
“Sathmina is an expert in his domain, and working with him gave me confidence that I had chosen the right person at the right time. His flexibility and collaborative approach made our SEO implementation smooth, particularly when aligning with development activities. Highly recommend.”
“I've worked with Sathmina on multiple SEO projects, both local and international, and the experience has always been outstanding. His communication, ability to clearly explain the process, and the results he delivers are truly impressive. Highly recommend him for SEO of any scale.”
“Have been working with Sathmina for more than a year now and I would say he knows what he's doing and is so good at it!”
Recognition
Recognition matters only when it points back to useful work: clearer priorities, accountable execution and commercial outcomes clients can feel.
More about SathminaHonest timelines
SEO has two timelines.
how quickly you can understand what is wrong, set the priorities and start fixing the things holding your website back.
how long it takes for search engines to process those improvements, for rankings and visibility to build, and for that visibility to turn into qualified demand.
You know what is wrong and what order to fix it in.
Technical gaps closed, the right pages built, visibility starting to build.
Trust has compounded into enquiries from the right people.
In my experience a new or weak domain realistically needs six to twelve months of consistent work before meaningful organic visibility builds — not the three months you will be promised elsewhere. The early work is about earning trust, fixing technical gaps, building the right pages and giving search engines enough evidence to understand where your business belongs.
The audit separates symptoms from causes.
Fixes unlock authority the site already earned.
The right pages start being found by the right people.
An existing site can move sooner when it already has some authority but is being held back by weak structure, poor commercial pages, technical issues or missed search opportunities. You may see visibility improve earlier. The business outcome still depends on whether the right pages are being found by the right people.
The opportunity map: where demand is being left on the table.
New coverage rides authority the site already has.
Capturing demand competitors were already taking.
A site with existing authority, strong products and a clear market can move faster because the work is expansion rather than repair. That does not make the work easy — it means we spend less time convincing search engines that your business exists and more time capturing demand your competitors are already taking.
What affects the pace?
This is the big one. A larger budget means more of the toolbox running at once — more content, more technical fixes, more authority work — so the site moves faster. A smaller budget still works; it just does fewer things per month.
An aged, trusted domain expands. A brand-new one has to earn belief first.
Displacing entrenched, well-funded competitors takes longer than owning a quiet niche.
Fixes only count once they ship. Fast developer turnaround compounds the pace.
Rankings without a page that answers the question just move the bottleneck.
Demand only becomes revenue if someone replies when it comes in.
“Anyone promising a ranking date before reviewing those things is not giving you an SEO forecast. They are giving you a sales line.”
What the industry data says
You do not have to take my word for the timeline. A 2025 Ahrefs study of millions of pages found the same shape — and it is getting slower, not faster:
The pages that dominate are the ones that have been earning trust for years. That age is not a disadvantage you are behind on — once it is yours, it is the exact thing keeping newer competitors out.
Source: Ahrefs — “How Long Does It Take to Rank in Google?” (2025) (opens in a new tab)The part nobody tells you
Imagine the opposite for a moment. Imagine SEO worked in thirty days — that any competitor with a small budget could outrank you in a month.
Every rupee you invested in your website, your content and your authority would be worth nothing the moment someone cheaper showed up.
The months of work are not the price of SEO. They are the protection. The same patience that makes SEO feel slow on the way up is what makes your position hard to take once you are there.
Shortcuts spike and collapse. Rankings built properly are expensive to displace — and that cost is exactly what keeps competitors behind you.
The unglamorous promise
One of the least glamorous promises on this page is also one of the most important.
I respond.
You have probably felt this before. A launch stuck waiting on one answer. Your developer needs something only the SEO can settle. Traffic drops, the report makes no sense — and the person who could explain it goes quiet for days.
That silence is where the real frustration in SEO lives. Not in the rankings — in not knowing what is happening, or who to even ask.
When you work with me, you message the person responsible for your SEO. No ticket queue. No account manager relaying your question to someone who has not looked at your site. You ask the person actually making the decisions.
I cannot promise a fake 24-hour support desk. I can promise you will never be left wondering whether anyone saw your message.
Choosing a provider
SEO is a serious investment. You should compare providers before choosing one. A good provider should be comfortable answering difficult questions about who does the work, what they measure, what is included, and what happens when the plan needs to change.
Tap a question to see how I answer it.
Me — the person you speak to. It is never handed to a delivery team you never meet.
Enquiries, sales conversations, orders and revenue wherever it can be tracked. Rankings are the engine, not the result.
Strategy, technical direction, content direction and authority sit inside the retainer. Large builds or production are scoped — and priced — before they ever surprise you.
No. Every expected cost is set out clearly in the proposal. If new development, content, tools or specialist support becomes necessary, I explain the cost and get your approval before the month begins. Nothing is added without your sign-off.
Yes. I show real commercial outcomes and anonymised client messages, not isolated ranking wins. Review the case studies for the context behind the results.
I can work directly with your existing development team. If you do not have one, I can bring in trusted developers from my network across a wide range of technology stacks. For additional content, I can coordinate the right specialist or work with your internal team. In every case, I define the requirement, coordinate the SEO direction and get your approval on the cost before work begins.
A plain-English monthly report covering what changed, why it mattered, what is waiting on implementation and what happens next. Monthly review calls or meetings are also included so we can discuss progress, answer questions and agree the next priorities together.
An agency can be the right choice when you need a larger integrated team across design, paid ads, development and wider marketing. But when SEO is the main problem, more layers can make responsibility harder to see.
| A layered agency model | Working directly with Sathmina |
|---|---|
| 01The sales conversation may become an account handover | The person you speak to remains responsible for the SEO direction |
| 02Decisions can move through sales, account management and delivery teams | Decisions are discussed directly with the person making them |
| 03Reporting can become the main monthly output | Reporting explains what changed, why it matters and what happens next |
| 04A technical issue can move between departments | One person owns the recommendation and follows it through |
| 05When you need an answer, your question may move through account management and delivery teams | You message me directly. I respond with an answer, an update or a clear next step |
| 06Capacity is built around account volume | Retained work is capped at 10 businesses |
The point is not that every agency is bad. The point is that you should always know who owns the outcome.
How it works
I audit the website manually, review your search performance, study the market, look at competitors and connect the search opportunity to your commercial goals. This is where we separate symptoms from causes.
We work through the highest-priority problems: technical issues, weak commercial pages, poor site structure, missed search intent, thin content, internal-linking gaps or whatever is stopping the site from moving.
Once the foundation is stronger, the work shifts toward sustainable growth: stronger page coverage, content direction, authority signals, conversion opportunities and the next commercial opportunities worth pursuing.
Next project start date — 1 August 2026.
Updated 6 July 2026.Capacity & fit
I work with a maximum of 10 retained clients at a time.
That gives me enough space to stay close to the work, notice what is changing, respond when something needs attention and remain responsible for the decisions being made.
This is not built for businesses looking for the cheapest monthly SEO package.
It is for businesses that want direct access, proper strategy and someone who stays accountable after the contract is signed.
Request an SEO Opportunity Review(opens in a new tab)
Direct responsibility
I am Sathmina Dissanayake.
SathminaSEO is an independent SEO practice built around direct responsibility.
I handle the strategy, research, technical direction, priorities and reporting myself. You know who is working on the site, who to ask when something changes, and who is responsible for explaining what happens next.
I am not trying to look like a large agency with a team page full of people you never speak to.
When a project needs specialist development, design or content production, I define what is required clearly so your team or chosen specialist can implement it properly.
The SEO thinking does not get handed off.
Ways to work together
This is the main engagement. I take ownership of the strategy, priorities, technical direction, content, authority work, reporting and commercial SEO growth over time.
For businesses that want SEO to become a serious growth channel — not another task sitting on an internal to-do list.
Request an SEO Opportunity Review (opens in a new tab)A one-time diagnosis for businesses with an in-house developer, marketing team or existing freelancer who can implement the work.
You receive a manual audit, clear priorities, practical explanations and a fix plan your team can work from. A six-month roadmap can be added where you need a clearer strategic plan after the audit.
Request a Manual SEO Audit (opens in a new tab)For founders, marketing teams and businesses that already have people executing the work but need senior SEO direction.
Reviewing a strategy, solving a technical problem, prioritising work, auditing an agency’s recommendations or deciding what to do next. You keep the execution. I provide the clarity.
Book an SEO Consultation (opens in a new tab)Before you hire
Straight answers to the questions that matter before you commit budget, time and implementation capacity.
The cost depends on your website’s condition, competition, commercial goals and the amount of work needed to create movement. Some businesses need a one-off audit first; others are ready for a monthly growth partnership. I show the current scope and investment levels clearly before you commit.
A new site usually needs several months of consistent work before meaningful search growth begins. Established sites can move sooner when there are obvious technical issues, weak commercial pages or missed opportunities already holding them back.
I report what was found, what changed, what was completed, what needs input, and what happens next. Rankings, impressions and traffic are useful signals, but the commercial measures matter most: qualified leads, enquiries, sales conversations, orders and revenue where it can be tracked.
No one can calculate a credible ROI from search volume alone. We need to understand your average order value, margins, conversion rate, sales process and lead quality first. Then we can set a realistic commercial target and measure whether search is contributing to it.
No. I will not promise a result I do not control. What I do promise is a clear strategy, transparent communication, proper prioritisation and work that is focused on sustainable growth rather than a short-term ranking promise.
I do. You work directly with Sathmina Dissanayake on the strategy, SEO direction and reporting. Where a developer, designer or specialist is needed, I define the SEO requirement clearly and remain responsible for the recommendation.
Start with the actual situation
If search is bringing traffic but not enough business, or you are unsure whether SEO is worth investing in at all, start with the actual situation.
Tell me what you sell, where you want to grow, and what has not worked so far. I will look at the opportunity properly and tell you whether a monthly SEO partnership, an audit or a focused consultation is the right next step.